About
Lauren Abedini is a DJ, producer, creative strategist, entrepreneur, and educator whose career sits at the intersection of music, culture, technology, and storytelling.
Over the past decade, she has built a multidisciplinary career spanning global stages, brand partnerships, original content, and entrepreneurship. As a DJ and producer known professionally as KITTENS, Lauren has performed at festivals including Coachella and EDC, held major Las Vegas residencies, and toured internationally. Her work has been championed by artists including Usher, who became an early mentor, and Kid Cudi, whom she joined as a tour DJ, alongside artists such as Skrillex, A-Trak, and more.
Beyond the stage, Lauren has collaborated with global brands including YSL Beauté, Dior, Adidas, Tiffany & Co., Amazon Music, Coach, HBO, Netflix, Mercedes-Benz, and Beats. Her work combines cultural fluency with creative strategy, helping brands translate ideas into storytelling, experiences, and content that connect with real audiences.
Lauren is also the co-founder and CEO of Treasurely, a consumer technology company making digital safety easier to understand and navigate. The company reflects a broader throughline in her career: identifying spaces that feel unnecessarily difficult or inaccessible and building more intuitive ways into them.
That same mission led her to create PWR, a DJ education platform and workshop series designed to expand access for women and gender-expansive creatives. She has also used content, speaking, and education to share what she has learned from navigating creative industries, entrepreneurship, and an unconventional career spanning multiple disciplines.
As a queer Iranian-American woman raised in Southern California, Lauren’s perspective has been shaped by building a career across spaces that were not always designed with people like her in mind. Across music, strategy, technology, and education, her work is grounded in curiosity, cultural insight, and a belief that creative careers do not have to follow a single path.
CLIENTS & PARTNERSHIPS
Content, Strategy, and Music Creative Direction clients include:
Dyson, Apple, Mercedes Benz, Billboard, Coachella, EDC, Dior, YSL Beauté, Amazon, Beats By Dre, Adidas,
Tiffany & Co., Guitar Center, Spotify, Ugg, Porsche, Ralph Lauren, Moncler, Miu Miu, Tumi,
WNBA, Whitney Museum, Netflix, Mcdonalds, Moët Hennessy, Disney, Bilt, Nordstrom,
Nike Jordan, HBO, Heineken, Jameson, Crown Royale, Redbull, Mugler, Headspace, H&M, and more.
