MAKE CULTURE MOVE
Lauren ‘KITTENS’ Abedini
DJ · CREATIVE STRATEGIST · FOUNDER
Building at the intersection of
music, culture, brands, & technology.
ABOUT
More than a decade of moving between worlds that don't usually share a résumé.
From Los Angeles nightlife and festival stages to global brand campaigns, community platforms, and now consumer tech, Lauren has built a career on knowing how to read a room, understand an audience, and figure out what will actually land.
As a founder, creative strategist, and DJ, she brings that instinct to creative direction, content, live experiences, and all the things she builds.
THE TOOLKIT
BRAND + CREATIVE
Creative strategy. Content.
Experiential. Cultural insight.
SPEAKING + HOSTING
Panels. Moderating.
Hosting. Media.
MUSIC + EXPERIENCE
Sonic direction. Music programming.
DJ performance. Education.
THE WORK
-
![]()
MERCEDES-BENZ
SONIC DIRECTION
MUSIC PROGRAMMING
DJ - LIVE PERFORMANCE -
![]()
APPLE
SONIC DIRECTION
MUSIC PROGRAMMING
DJ + LIVE PERFORMANCE -
![]()
DYSON
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
CONTENT CREATION -
![]()
GUITAR CENTER
CREATIVE DIRECTION
CONCEPT + SCRIPT DEVELOPMENT
ON-CAMERA TALENT -
![]()
YSL BEAUTÉ
CREATIVE DIRECTION
MUSIC PROGRAMMING
ON-CAMERA TALENT -
![]()
AMAZON MUSIC
EDITORIAL DEVELOPMENT
HOSTING + ON-CAMERA TALENT
CONTENT CREATION -
![]()
VARIETY
MUSIC PROGRAMMING
LIVE HOSTING
DJ + LIVE PERFORMANCE
NET-A-PORTER
BILLBOARD
VANITY FAIR
LA WEEKLY
MIXMAG
FLAUNT
SELECT PRESS
TREASURELY
FOUNDER & CEO
Consumer tech startup that takes the guesswork out of staying safe online and makes cybersecurity actually fit into daily life.
CURRENTLY BUILDING
WE SHOULD PROBABLY TALK.
BRAND + CREATIVE
DJ BOOKINGS
PRESS + SPEAKING