Lauren ‘KITTENS’ Abedini
DJ, Creator, Brand Strategist, and Founder
About
Lauren Abedini is a DJ, producer, and creative strategist working at the intersection of music, culture, and audience. Over the past decade, she has built a multidisciplinary career that moves seamlessly between festival stages, brand partnerships, and original content — translating cultural insight into work that resonates.
She has collaborated with global brands including YSL Beauté, Dior, Adidas, Tiffany & Co., Amazon Music, Coach, and HBO, helping shape how they show up in culture through sound, storytelling, and live experience. Her work goes beyond execution — she brings a strategic lens to audience, energy, and positioning, bridging the gap between brand intent and real-world connection.
Raised just outside Los Angeles, Lauren came up through the city’s nightlife scene, earning a reputation for intuitive, technically sharp sets rooted in discovery. Her work has been championed by artists like Usher, Kid Cudi, Skrillex, and A-Trak, leading to performances at Coachella, EDC, and Las Vegas residencies.
Beyond performance, she is focused on building platforms and ecosystems that expand access within creative industries. She is the founder of PWR, a DJ education platform and workshop series designed to support women and gender-expansive creatives, and the host of SHE/HER/THEY, a podcast exploring identity, culture, and creativity through candid conversation.
Her work is grounded in both community and long-term vision — creating not just moments, but infrastructure for the next generation of artists and audiences.
As a queer Iranian-American founder, her perspective is shaped by navigating spaces that weren’t built with her in mind — and choosing to build new ones instead. Across everything she does, her focus is the same: create work that feels culturally fluent, emotionally sharp, and impossible to ignore.
FEATURES
YSL BEAUTY
“Live in the moment with KITTENS and let her show you how to seize it, feel it, and hear it.”
BILLBOARD
“Meet KITTENS, The Female Spin Master Working to Equalize Dance, One Workshop at a Time”
BILLBOARD
“KITTENS talks Dance Music’s Gender Gap in the Age of #TimesUp and #MeToo”
BILLBOARD
“KITTENS shares her Summer playlist”
COVETEUR
“Unplug And Unwind With This Spin Master’s Self-Care Routine”
CREATE & CULTIVATE 100
“Lauren Abedini, known to the music world as KITTENS, is playing Coachella the same day as Beyoncé.”
GUITAR CENTER
“KITTENS shares DJ techniques taught in her PWR workshops”
FLAUNT
SOURCE MAG
“KITTENS talks being mentored by usher and future dance music”
VANITY FAIR
NET-A-PORTER
SPLICE
“KITTENS on the transition from DJing to producing and Serato Sample”
MIXMAG
"KITTENS shows strength in building a female DJ community”
STYLECASTER
“YSL Beauty The Perfect Playlist, & Pride”
VICE
“Behind The scene w/KITTENS and A-trak”
UPROXX
“KITTENS Is The Queer, Feminist DJ Who Wants To Teach Every Girl To Spin”
THE HUNDREDS
“How KITTENS is reshaping L.A.’s club scene.”
SERATO
“Serato Artist Series: KITTENS”
DYNAMITE
CLIENTS & PARTNERSHIPS
Content Strategy and Music Creative Direction clients include:
Coachella, EDC, Dior, YSL Beauté, Amazon, Beats By Dre, Adidas, Tiffany & Co., Guitar Center,
Spotify, Ugg, Porsche, Ralph Lauren, Moncler, Miu Miu, Tumi, WNBA, Whitney Museum, Netflix, Mcdonalds,
Moët Hennessy, Disney, Nordstrom, Nike Jordan, HBO, Heineken, Jameson, Crown Royale, Redbull,
Mugler, Headspace, H&M, and more.
